![]() ![]() Signal only needs a few more days like that and it could quickly double the 20 million active users it counted as of December 2020.Īnd the outage over the weekend seems to prove that Signal’s popularity hasn’t faded quite yet. Speaking to the New York Times, monitoring firm AppTopia claimed that Signal added 1.3 million new users on January 11 alone. “It starts with doing research on stakeholder needs,” says Braham.Unfortunately, the secure platform hasn’t revealed exactly how many new users have joined the service in recent days, however, the messaging service has rocketed up the most-downloaded charts on the Google Play Store and Apple App Store. Meanwhile, communication app providers must be mindful of the volume of messages parents receive-some parents want more updates while others want less. Braham’s organization recommends schools and district form committees of educators, administrators and parents to learn about what’s in use and what’s needed. This has resulted in some schools and districts housing a hodgepodge of communication services for parents to track. More schools are talking about communications strategies for contacting parents through technology, says Mellissa Braham, an associate director at National School Public Relations Association, a trade association for school communication professionals. Edlio, which provides tools for K-12 web design, parent communication and content management, acquired an online payments and receipts provider in September. ClassDojo raised $35 million last year, while Classtag raised $3.6 million and Possip raised $1 million. “For the perceivable future, the focus is getting this right,” he says.Ĭompetition continues to heat up among school communication apps, which have turned to investors and acquisitions to get ahead. Before the acquisition, Signal Kit’s team of six built a business that served about 200 districts, primarily in California.ĭistricts should notice little change from the acquisition to start, says Wadhwa. Signal Kit, founded in 2014 and based in Overland Park, Kan., is a smaller fish than ParentSquare, which has 33 full-time employees. Parents can view secured documents and check outstanding lunch balances. Educators use ParentSquare and similar apps to send alerts, report cards, attendance notices, permission slips and sign-up forms. The company started out focused on charter school networks and has branched out into public school districts.įounded in 2011, ParentSquare supports more than 100 languages and reaches parents by app, email, text, voice-operated devices and web portal. ParentSquare will continue to focus on growth in the near term in California, Indiana and New York, among other states, Wadhwa says. ![]() Teacher Eric Jarvis gives a positive review of ParentSquare. Districts that use ParentSquare include Wayne Township Metropolitan School District in Indiana, Carrollton-Farmers Branch Independent School District in Texas and Garden Grove Unified School District in California. The combined company will reach two million students nationwide across 44 states, including about 20 percent of California students, claims Wadhwa. “This gives us a bigger market share and another path to success.” ![]() “We were friendly competitors,” says Wadhwa. His company has acquired Signal Kit, provider of a competing school communications app. Wadhwa, CEO of ParentSquare, now has a new partner to help bring his strategy to reality. More partnerships with student information systems to gain more schools as customers. ![]() More ways to communicate with parents-whether via email, Amazon Alexa or any number of apps and devices. Sohit Wadhwa has a plan to stand out among the plethora of apps to help schools and parents communicate. ![]()
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